This foundational e-learning course introduces sales professionals to the fast-paced world of Fast-Moving Consumer Goods. Learn the FMCG industry landscape, key players, importance of the industry and relevant classifications. Gain a solid understanding of the sector from sales perspective and set yourself up for success in the industry.

What you'll learn

  • The key players in the FMCG industry.
  • Contributions of the FMCG industry to the Nigerian economy.
  • The characteristics of the FMCG industry from both manufacturer and consumer's perspective.
  • Classification of channels and retail environment within the FMCG industry.

Target Audience

  • FMCG Sales representatives and account managers
  • Key account managers
  • Business development managers
  • Commercial managers
  • Customer-facing staff who interact with customers
  • Respond to queries, and resolve issues related to FMCG products
  • Marketing managers New Hires in the FMCG industry
  • Managers and Team leads overseeing the sales function

Course Overview

  • Plan and execute effective sales calls with SMART objectives
  • Open sales calls with confidence and build rapport with customers
  • Determine customer needs and tailor your sales approach
  • Present solutions and handle objections using the KLARDOC framework
  • Apply key principles of merchandising to drive sales and visibility